Feeling Good!
RNIB briefed me to bring more colour and life to their lottery product.
I was tasked with bringing out the ‘Feel Good’ element of playing and winning.
Success!!!
The ad was their most successful TV Lottery campaign ever!
It also helped to raise tonnes of cash for blind and partially sighted people in the UK.
Integrated campaign
The campaign worked across TV, social media and direct mail.
New digital films are in the pipeline. Watch this space…