Survive genocide. Die from hunger.
Following the genocide in Myanmar, I spent a week in the world’s largest refugee camp filming an appeal for Concern Worldwide.
Silence
Where we thought we’d find chaos, we found silence.
Exhausted mothers. Children too weak to cry.
So, Silence became the name of the campaign.
Integrated campaign
We launched the TV ad.
Then the social media campaign.
Then a mail pack went out.
It achieved incredible results.
And it’s still raising vital funds for families in desperate need.